Landing-page studio · B2B SaaS

Conversion-focused landing pages, shipped in 5 days.

For B2B SaaS teams who outgrew their template. Hand-coded, one page at a time — wireframe to live in one work week.

Start a project See the work

1 revision round included · reply ≤ 24h during the work week

5 days

kickoff to handoff, named in the SOW

1 round

revision round included, more are scoped

≤24 h

reply time during the work week

2 slots

sprints at a time — currently open

02

Selected work

concepts — built to the same 5-day discipline

Three unsolicited redesign concepts on products you already know. Not commissioned — built to show exactly what we'd ship in a 5-day sprint. Every one is live, hand-coded, and inspectable.

concepts.hayai.studio/vercel Vercel concept landing page — cobalt accents on paper, dense hero with measured claims Concept · not commissioned Vercel Infrastructure story retold above the fold — cobalt on paper, measured claims only. View live concepts.hayai.studio/resend Resend concept landing page — emerald accent, code-first email sections typeset like print Concept · not commissioned Resend Developer email, typeset like print — emerald accent, code-first sections. View live concepts.hayai.studio/cal Cal.com concept landing page — violet accent, dense editorial scheduling page Concept · not commissioned Cal.com Scheduling without the SaaS gradient kit — violet, editorial, dense. View live

Latest writing: the Linear teardown

Concept pages carry their own visual systems on purpose — the studio skin stays out of client work.

03

Five days, by the day

the clock is named in the SOW
Day 01

Wireframe + copy direction

loom + written summary

You receive both the same day, with an async Loom walking the reasoning behind every block.

Day 02

Design begins on the approved skeleton

loom + written summary

The visual system takes shape against your brand. End-of-day walkthrough, as every day.

Day 03

Design complete — your review window opens

review link

Async and written. You comment in your own time; no meeting required.

Day 04

Revision round lands, build starts

hand-coded build

Your one included round is folded in. The build is semantic HTML and hand-written CSS — no page builder.

Day 05

Build complete — QA, then handoff

source + gates report

Checked against the same gates this site passes. You get the source, not a subscription.

04

How we think

four principles, applied daily
01

Speed is a design constraint, not a corner cut.

Built into the schedule, not promised in the pitch — the 5 days above are the design.

02

Pages are products, not deliverables.

One revision round is scoped in; more rounds are priced, never improvised.

03

Async beats meetings 9 times out of 10.

Written-first. Daily Looms during a sprint; replies within 24h in the work week.

04

Senior team, no juniors.

The person you brief is the person doing the work.

05

What we take on

fixed scope, stated up front

We build

  • Marketing sites and landing pages
  • Product and feature-launch pages
  • A/B test variants
  • Conversion-focused redesigns
  • B2B SaaS first; DTC and agencies second

We don't

  • Brand identity from scratch
  • E-commerce platforms
  • Complex web apps
  • SEO audits or full-funnel marketing
  • Mobile apps

One page, one work week, source handed off. Email-first from the first message — the brief, the dailies, and the handoff all arrive in writing.

06

Start

two doors, both async

Still evaluating? Send us your landing page — we'll mark it up free.

A recorded audit of your current page: what we'd change and why, in plain language.

Request the free audit

Ready now

We answer within 24 hours during the work week.